You'll want to use a Facebook account.Facebook is the very best tool we have right now to humanize the relationship between you and your constituents. When people have a direct personal connection to you, they will be less likely to turn you into a stereotype.
Even when you disagree vehemently, it's easier to find solutions when you remain human. It's tough to negotiate when the players have demonized their opposition.
When you get your Facebook account running, please connect with me, and we'll continue the conversation there.
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